"Let the product be undeniably good. No marketing effort or social media buzzword can be a substitute for that" says NidhiSood Sharma, the CEO and the creative head of Twist N Wraps. A brand that takes inspiration from people, culture and trends to not just weave a fabric but a social fabric with various textures, lively colors and moods, one in which each diverse human gift will find a fitting place.
In an attempt to chase the vision, Nidhi decided to put at work her human psychology degree she obtained from Delhi University to work her creative edge by zeroing in on a manufacturing unit for her summer training that did production work for Martha Stewards & Debenhams. Having had no education from a fashion school, Nidhi worked at the ground level with the pattern makers, tailors to learn the very basics of the fashion world. Exploring interests panning from home textile, handicraft, Fashion Apparel to fashion accessory she did some designing work for famous European brands like etam, Kaliko, Splash, cortefiel group ,marks & spencer , sears etc.
There struck an idea in the year 2002 when she decided to start her own design based sourcing consultancy company named "AN BUYING SERVICES" with her partner husband. That, today caters to some of the famous European and American brands. To know more details, please visit AN Buying Services website at www.anbuying.com.
After 15 Successful years & great support from her fellow designers & friends from the industry in various parts of the world she decided to launch her latest brand "TWIST N WRAPS"
A brand that not just caters to the crème de-la crème customers under the name of "Nidhi" with premium and limited edition collection made of exclusive fabrics & textures but also the masses with a wider selection of fabrics and textures under "Twist N Wraps"